Marketing Brand Suggests “Automation” as a Means to Help Product Managers and Marketers Generate Engagement

September 17 20:49 2022

Digital marketing is closely related to technology, although it is not as dependent on it as some think. It is often expected that people who are not involved in digital marketing perceive it as going hand in hand with technology. While this is true to a certain extent, it’s not accurate that businesses have to embrace significant technological innovations to take advantage of this opportunity.  For example, paid search, SEO, and social media advertising require almost no back-end technology to run. Email marketing and engagement automation require some technology, but it can be bought rather than built.Many organizations embarking on the digital transformation of their marketing function spend significant amounts on technologies they will never fully leverage. While these solutions are enablers, they should not be seen as disruptive and transformational on their own. In fact, it’s no secret that digital transformation is more of a mindset than a technological journey, even in marketing. Engagement automation is becoming a powerful tool to digitize marketing in a rapidly changing environment.

Retainly brings automation to the end-to-end operations of real people as an engagement automation platform. 

In reality, engagement automation platforms can’t handle everything – plenty of marketing aspects require manual effort. We thoughtfully built Retainly around this idea, adding features that empower marketers rather than displace them. 

It is the Newage team that stands behind Retainly. First established as an internal R&D team in Gaming and Fintech for an investment fund, Newage was later spun off as an independent company and has grown to over 200 employees in the last two years. Retainly was developed for in-house clients and partners, including one of the largest microcredit companies in Ukraine, to fill the functional gaps of third-party marketing tools. 

“The adoption of multiple business functions and advanced data storage capabilities” sets it apart from other martech solutions, according to Newage CEO and co-founder Giorgi Aleksidze.

Retainly is not meant to replace email marketing automation giants like Hubspot or Mailchimp. It allows small and medium-sized businesses to engage with customers across multiple channels and deliver relevant communication with a higher propensity to convert leads. Retainly supports more than twenty integrations with popular marketing tools to automate routine customer acquisition and retention processes.

Product managers are often obsessed with adding value to their clients. They are always focused on making road-mapping decisions that will keep them returning. 

Here, Retainly has compiled some tips for product and marketing teams to help maximize the potential of customer engagement with Retainly

Develop a better understanding of customers, their needs, and their pain points. 

Retainly aggregates a wealth of data about a user’s audience’s buying behaviors and patterns related to the customers they attract and those who churn out of the buying cycle. Retainly can help them gain insights into the differences between segments of their customers – for them to discover, for example, specific triggers that are more appealing to larger companies or prospects within a particular industry.

Users may Contribute to the shaping of their product roadmap.

Retainly enables users to filter data by company attributes and better understand the engagement with their product. This analysis may help them identify critical features for the next sprint and conduct A/B tests to determine if a specific feature or integration is needed at a given stage. Retainly allows users to collect product feedback, more accurately tailor messaging to customers, and more effectively drive incremental sales in the future.

Identify target audience

Product managers must communicate regularly with potential customers and prospects to gain insight into their needs and get first-hand information. Face-to-face meetings are occasionally time-consuming or difficult to arrange. Retainy can help identify leads with whom users/marketers need to discuss further opportunities. For example, to identify people who dropped out of the funnel at a certain stage (e.g., downloaded a brochure but did not respond to further offers) and contact them to understand why they dropped out of the journey.

Enhancing customer engagement using a wide range of channels

Retainly comes with significantly advanced email monitoring capabilities compared to traditional business email solutions. Special offers, discounts, and promo codes can be distributed via SMS, instant messengers, and push notifications, all in a single end-to-end workflow.

Even though many marketers may call sending personalized emails automation, it’s not exactly the case. That said, it’s a good place to start.

Perhaps the most powerful capability of engagement automation is to help marketers nurture leads by providing them with the right content at the right stage of their journey to ultimately push them to a further conversion – a download, purchase, or subscription.

Here are the TOP 5 things that marketers can achieve with Retainly

1. Improve lead acquisition rates throughout the customer lifecycle.

2. Faster create personalized and relevant product content based on customer behavior. 

3. Attract more potential customers through dedicated sales and marketing channels.

4. Streamline drip marketing to nurture leads and move them through the funnel faster.

5. Build customer relationships through comprehensive digital marketing campaigns, transactional messaging, and omnichannel marketing automation. 

The critical thing to realize is that in no way can any engagement automation platform replace any of your significant activities, techniques, or frameworks. When used correctly, Retainly can complement and facilitate the work of product and marketing teams. 

Book your free demo now and start boosting your customer engagement.

Olha Olifirenko
Product Marketing Lead

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Company Name: Retainly
Contact Person: Olha Olifirenko, Product Marketing Lead
Email: Send Email
Country: United States