5 Leading Video Advertising Platforms to Check Out

August 02 16:51 2022


Bootstrapped, leading video SSP in the AdTech field, Truvid, found a holistic solution to meet the needs of Publishers. Truvid’s accessible platform enables Publishers to monetize their websites, via ads and video content and fundamentally bridge the gap between Advertisers, Publishers and Content Owners. User experience is at the core of truvid’s character, ensuring they provide not only a simple console but also rich with features. Reinforcing their prioritization of Publishers, truvid establishes direct relationships with their Publishers, certifying their satisfaction with their service. Truvid’s platform integrates premium technology, providing top quality, non-intrusive and fast loading video content that is swipeable and therefore interactive with its users. As one of the pioneers of providing video content, truvid offers over one million professional videos in over 28 languages from their Professional Content Library. Within the platform, Publishers have the option to contextually match video content with their media, upload their organic video content or use the Mobile Discovery Unit to evaluate audience’s preferences in real time. With branches in Brazil and Taiwan, truvid are answering to the needs of Publishers globally. 


Founded in 2007, Primis is a leading Video Discovery technology, creating a path for Publishers to increase their revenues. Primis’ Server to Server platform covers all its bases, offering a vast range of engaging video content that compliments the Publisher’s wants and needs. Primis’ popular video content is automatically paired with perfectly suited Publishers, optimizing traffic and driving higher revenues. Primis is a key partner for leading advertisers like Google and Magnite, assuring the highest video quality standards, viewability and completion rates. Additionally, Primis’ technology incorporates strict rules to make sure brands only appear in protected environments, meaning that only human traffic will be included in the viewability of ads and content. This Video Discovery technology commits to providing a pure user experience alongside guaranteeing maximum monetization for Publishers. Primis offer an automated tool; ‘sellers.guide’, as an additional service that enables Publishers and buyers to gain a transparent insight into the background of any domain. 


Visual Intelligence Company, AnyClip has revolutionized the content sphere by contributing to the new era of video content born out of the Covid-19 pandemic. With video becoming the most prominent means of content creation and medium for communication, AnyClip’s premium technology allows content creators to manage and distribute their video content automatically, ten times faster than real time. Additionally, their AI tools render rich data analysis, enabling features such as identifying and tagging brands, objects, content categories, people, brand safety flags, spoken words. This technology has created a perfect solution for companies who want to use video content to directly communicate with their target audience. The AI scanning tools assist content owners to embed branded videos on their relevant pages of their media platform. This technology also enables internal communication within a business using video, embracing video as a means of communication. This enables all internal video to be centralized, organized and accessible to a workforce, rendering an easy sharing solution. With a range of technical features, AnyClip’s platform allows users to focus on the meta-analysis of their performance and harnesses data to optimize traffic. 


Founded in 2013, Connatix saw the gap for top-notch video experiences and therefore delivered this. Connatix equips both Publishers and Advertisers to produce quality and immersive video experiences. Indeed, Connatix’s platform reaches beyond their assistance for their players with their ‘Elements’ feature. With Connatix’s technology, this feature assembles background algorithms to ensure Publishers can maximize their revenues and deliver premium video content that is aligned with the media of the Publisher. Connatix’s platform adopts a user-friendly player that is committed to preserving Publishers from unpleasant ad behavior. The player can display content provided by Connatix or use existing video narratives that can be modified precisely to fit the player. Connatix have recently expanded internationally, opening offices in the UK. 


AdTech start-up, Vidazoo (https://vidazoo.com/), now acquired by Perion Network, is a video content platform that also enables thorough content management. Vidazoo’s principles arise from taking the pressure off Publisher’s and journalists to enable them to auto-embed video content into articles in real time. Vidazoo’s product reputation for their video content is unmatched, including an HTML5 video player, ad server, data analysis and automatic contextual video content integration into media in real time. Vidazoo facilitates a positive user experience and therefore encourages optimum engagement by introducing features like autoplay triggers and auto sound-off, promotion of top performing videos on relevant pages, floating player that follows the user journey and the creation of specific video playlists. With this platform, users will be exposed to high-impact video campaigns.

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