HOUDINI’S Magic to fetch $18.6M as part of major museum acquisition

August 27 14:57 2020

Private investment fund CCV (Centurion Capital Ventures) set to secure 87,3% share stake in European operations of The House of Houdini, including the famed magician’s collection for $18.6M.

CCV is closing in on the new acquisition that could be in place within the end of the month.

The House of Houdini is a private museum in Budapest, Hungary founded by Italian escape artist David Merlini. The museum houses the largest collection of original Houdini paraphernalia in Europe and controls the commercial rights for the Houdini name within the EU.

CCV is a privately held investment group specialized in the financing and acquisition of entertainment and media industry startups. CCV spokesman said the company “can’t offer comment on any confidential discussions or transactions in progress”.

Harry Houdini (born Ehrich Weiss March 24, 1874 – October 31, 1926) was a Hungarian-born American illusionist and stunt performer, noted for his sensational escape acts. He gained international fame for his miraculous escapes from chains, handcuffs and straitjackets, usually while under water or dangling in mid-air.

Harry Houdini died of peritonitis secondary to a ruptured appendix on October 31, 1926, aged 52. Despite his skepticism about the spirit world, Houdini swore to his wife Bess that he would try to contact her from beyond the grave. He told her to listen for a specific message—a series of codes that spelled out the words “Rosabelle, believe.” Bess Houdini eventually spent a decade trying to contact her husband before giving up, supposedly saying, “ten years is long enough to wait for any man.”

Almost a hundred years after his death, his name is still synonymous with death-defying stunts and unimaginable escapes. His ability to get out of seemingly impossible situations, along with his knack of dealing with the public and the press, made him a legend in his own time. Some of his most notable escapes, which still cannot be explained, were the Mirror Handcuff Challenge, the Milk Can Escape, the Chinese Water Torture Cell, and the Suspended Straitjacket Escape.

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Company Name: Centurion Capital Ventures, The House of Houdini
Contact Person: Rosie Mueller/Entertainment News
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Website: www.thehouseofhoudini.com